ACT 1:
Case Study Movie
( 10.2 MB )
|
(Company Employees around table discussing movie)
BOSS: Great job team! We shipped over 5 million units of Sanicell in the last 2 quarters.
TEAM: (High fives are given all around) Yes! Yeah! Nice! Awesome.
BOSS: (Slams desk) So now what do we do? The big boys have entered the market now! Ladies??? And if we don't invent a new product soon, we will be flattened! We can't fold now. Cmon folks, get to it . . . New niche . . . new niche . . . anyone? Anyone? You!
EMPLOYEE #1: Uh . . . umm . . . uh . . . (looks around)
BOSS: umm . . . Umm what? Youre fired! Next . . .
(EMPLOYEE #1 looks terrified)
Just kidding! OK . . . ONE week . . . next . . . YOU.
EMPLOYEE #2: Uh... How about the Sanicell 4000 and . . . (looks around) and 2?! It'll reverse the aging process. (looks around at the table as if he made the smartest suggestion ever)
BOSS: (Puts head in hand) Are we just pulling things out of our ass? Do YOU people understand that the velocity of change is much faster now? 75% of our revenue next quarter must come from a new product. As my friend Al Ries has said, "we must be better or different." (Paces around in thought)
Ok, you all have one week. And this time I want a whole new polished product for our "new" market. Ok, get to it. (Walks away from table and turns off light as the employee's huddle in thought)
|
|
ACT 2:
Tech Timeline
( 1.6 MB )
|
(Back at the company table)
EMPLOYEE #1: (Pulls out the bReader, a small spiral notebook with wires and circuitboard attached to the back). The bReader!
BOSS: (Looks at the bReader) So, what is it?
EMPLOYEE #2: It is a wireless device that downloads text and prints it onto the book on demand.
BOSS: I like it . . . I like it . . . but do we have any initial research?
EMPLOYEE #1: Well, of course we do . . . (cues up presentation)
|
|
ACT 3:
bReader Research
( 11.9 MB )
|
BOSS: I LIKE IT . . . let's take it to the VC's and raise some capital!
(Employee 1 cues up next presentation)
|
|
ACT 4:
bReader Demo
( 1.9 MB )
|
(BOSS turns to 3 bigwigs in the audience)
BOSS: VC Peter, what do you think?
PETER: No.
BOSS: VC Dmitri, can we get some cash?
DMITRI: I don't think so.
BOSS: VC Tali?
TALI: Uh . . . I like it, but I've seen the same exact thing 10 times presented to me in the past week. Iım sorry.
BOSS: (Looks back at the employees) Well, all 100 VC's have rejected us. But you worked hard on this project, and I'm proud of you.
EMPLOYEES (together, smiling): Thank you, sir.
BOSS: You're welcome. And... You're fired.
(The employees laugh at this "joke").
BOSS: (matter of fact): I'm serious.
(Employees sink in their chairs. BOSS LOOKS AT AUDIENCE)
OK, our company needs some fresh, innovative thinkers. Here's how to get yourself hired. Please divide up into 4 groups.
(EMPLOYEE 1 and 2 begin passing out bags to the 4 group)
Each group gets a bag and an envelope. Keep the envelopes sealed for now. In your teams bag, you'll find an everyday object thats been broken down into parts. I'll hire any team that can tell me what the original object was. You have three minutes. (waits until all teams have bag and envelope). Ready? Go.
AFTER THREE MINUTES, BOSS asks the teams to report their answers. Then, they open the envelope to see if they are right.
In the end, the SECOND USA TEAM applauds the "new hires", and also the creative efforts of the teams that guessed wrong.
THE END.
|